Covering nearly 5,000 acres, the eight Royal Parks of London were once royal hunting grounds before becoming public parks under the Crown Lands Act of 1851. Today, they remain open to the public, managed by the Department of Culture, Media & Sport (DCMS), an executive agency of Royal Parks. 

Recognizing the Event Planning Group’s (EPG) expertise in temporary event environments, DCMS engaged EPG to conduct an independent feasibility study of the parks. The study aimed to identify potential commercial opportunities and recommend improvements for event spaces. 

EPG reviewed the geography, conditions, and access arrangements of the parks, including St James’s Park, The Green Park, and Hyde Park & Kensington Gardens. The team assessed current service delivery and identified opportunities for enhancement, such as adding temporary structures to boost commercial potential. EPG also evaluated existing pavilions, utilities, transport, and traffic flows, recommending ways to maximize revenue through temporary venues and utilizing open spaces for small festivals.